Barcelona Bridal Fashion Week (BBFW), the world’s leading bridal fashion show organised by Fira de Barcelona, has as its new director Albasarí Caro, a professional in the sector with a long and successful career in ready-to-wear and bridal fashion companies, in which she has worked especially on their internationalisation and expansion. Caro holds a BA in Political Science from Florida International University and an MA in Communications from the American University in Washington D.C. During her career she has led the growth and opening to new markets of several fashion companies such as Bimba & Lola, Mango, Grupo Cortefiel (Tendam) and Pronovias, where she has been responsible for the expansion of the international franchise network for the last 10 years.

Jesús Díez Bertriu, president of Barcelona Bridal Fashion Week and CEO of the firm Jesús Peiró, has expressed his “satisfaction at her joining the team, as she brings experience and a deep knowledge of the entire sector worldwide, and will undoubtedly boost the internationalisation of the event, the brands and the business“. He adds, “We welcome her and at the same time thank Estermaria Laruccia, who has been the driving force behind BBFW’s global leadership for the last seven years”. For her part, Caro says she is “very excited to embark on this new stage as director of the world’s leading bridal fashion event, with the aim of continuing its international expansion and its contribution to the development of a sector that, beyond business, connects with creativity, innovation, art, culture, diversity, sustainability, and, ultimately, the way we live”.